
It has to be admitted that AVAYA's web.alive has not been launched with a fanfare of brass or a modern rendition of Elgar's "Pomp and Circumstance". In fact quite the opposite in some cases. I am sure there have been several instances where seriously enthusiastic individuals have been disillusioned by the inability to work an arrangement with AVAYA .
Following another completely different train of thought I had a SKYPE conversation with John Jainschigg (Director of Ziff Davis Enterprise's Internet and Community Laboratory) a few weeks ago where he made some simple logical arguments that the AVAYA business model and the web.alive platform may be somewhat incompatible.
"So these guys(AVAYA) are actually experts in negotiating semi-sustainable positions within locked markets while bucking huge technology trends at some level.
It clearly doesn't fit into the core pattern of "purpose-dedicated high cost hardware"on which Avaya has built their sustaining position. i.e., Avaya's PBXs are software, too. But they've built a long-term mystique around PBXs that says ...
1) This is 'mission critical' - don't chance using off-brand junk.
2) This is 'reputational' - your company's phone image is critical to success.
3) Your users are too stupid to use Skype
4) Phone technology is the worst-case fusion of "tricky" and "boring" -- there are no triumphs here for 20-year-old hackers. This is about dialtone, dialtone, dialtone (and value-added features). Let the kids fool with the web.
Whereas web.alive is clearly edgy, clearly software, and doesn't shout 'incredible collaboration value!' except to a small minority of thinkers.
The original concept for 'PC based phone systems' was very much driven by the notion of 'apps, apps, apps.' That is, there was general recognition that a PC-based PBX from someone like Avaya constituted a platform, and that developers might create new stuff for that platform.
This has never happened. The 'apps' idea was right-on, but went to mobile, where it's exploding"
His basic thesis does make one ponder. However software collaborative solutions will develop and evolve and hardware options are being supplanted whether AVAYA likes it or not.Two weeks after John said this SKYPE did a face plant and has left lots of business owners seriously disappointed. So AVAYA's web.alive has to be robust, bug-free and ready for serious endeavour from a business perspective. There is no room for performance hyperbole if the US government is considering this platform for a virtual communications and collaboration platform.
The latest announcement from Nic Sauriol on the web.alive development team entails the roll-out of version 3.0 (by mid 2011) which will be compatible with MAC OS and have simple push button features to allow for a complete record of any meetings in-world.
So I think we must assume that if web.alive is to be taken seriously the future versions of this platform have to be commercially fit-for-purpose. Launching prematurely or with extravagant claims is obviously not on the cards and so it does seem that AVAYA are approaching this market with quiet confidence and the motto "SOFTLY, SOFTLY, CATCHEE MONKEY" does seem to apply .
Give the present demo area a try ( every time I visit it is a hive of activity with AVAYA employees debating the administrative rights demands and piling into a private room with the SIP phone flashing for another closed door session) at
http://demo.avayalive.com. This AVAYA demo environment allows anyone entry to booths and office settings which can be configured to receive inworld phone calls. Recently word of mouth is generating an increasingly larger volume of visits and official presentations. Numerous banks, universities and collaboration consultancies from around the world have been showing intense interest. Indeed also, Robert Metcalfe (inventor of Ethernet) and who now leads innovation initiatives at the University of Texas at Austin Cockrell School of Engineering was shown around and was suitably impressed.
In the mean time MellaniuM is expanding the range of possibilities by utilizing the development site at
www.wagenesis.org to produce environments with Roman monuments which can be explored with jet packs with realistic physics (
take a trip it's quite a challenge) When you go in world you will see rotating jet packs, run up to them and depress the space bar to launch off the ground (use W-S-A-D to control direction).
Our capability to introduce these animated scripts and shader effects illustrate the potential of web.alive to generate much more immersive experiences in the near future.